A former Corporate Marketing Executive turned Beauty Entrepreneur; Melissa Hibbért is the Founder of SHYFT Beauty Consulting Agency. As a Beauty and Brand Marketing Consultant, Melissa mixes her expertise of business & beauty to help develop innovative product and marketing conc...epts to start-up, emerging and prestige brands. SHYFT Beauty was birthed from Melissa’s intentions to create a lasting change - to make an impact and to help the Beauty industry move or “shift” into more diverse and inclusive space, while also providing access to brands and beauty founders who are often underserved. Her work can be seen on a variety of syndicated networks and has been published on the cover and in the pages of several beauty & lifestyle magazines. She is a frequent contributor to leading Beauty and Lifestyle blogs such as "In Her Shoes", "She Runs It", and is a frequent contributor to the Beauty column of Sophisticates Black Hair Magazine. Show more